Users will soon have a updated setting that enables them to lessen the amount of AI-created media appearing in their feeds. This initiative comes as the service revealed that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale launch. This development aligns with a increase in AI content, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding channels on a popular video site only show AI-generated videos. A considerable share of this material is classified as mass-produced AI material, a term for substandard, factory-style content that is often absurd or surreal.
“We know from our community that many people enjoy content made with AI tools, from computer-generated images to educational videos, and we intend to give people the option to increase or decrease of that, according to their own preferences,” commented a platform representative.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its network labeled as artificially created. Overall, more than 100 mn media items are uploaded to the service every day, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the level of AI-generated videos they view by using the “manage topic” option in the app and choosing the AI content topic. Other topics that are already be adjusted under the setting cover news, clothing, cosmetics, and movement.
AI Disclosure Rules
The platform’s policies oblige users to tag convincing AI-generated content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any believable AI video that is unmarked can be taken down under its user guidelines.
Additionally, the app will now apply an artificially created tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This action is designed to stop users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a $2 million AI literacy fund for experts and institutions to develop educational content about ethical AI use. This project will assist non-profit groups focused on training coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, following debate over proposals to lay off hundreds of review team members in Britain. The company is expected to reduce a significant number of roles in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive stated that people-led review would still have a role, but automated tools can protect employees by eliminating the most graphic content before it has to be seen by humans. TikTok reported a notable drop in disturbing and violent content seen by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
